The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers
begin their buying process with a search engine.” We know the value of this popular marketing channel, and we understand the importance of including it as part of our overall marketing strategy, but why is it that SEO
is still a giant mystery to most marketers?
The ‘fine print’ about search engine optimization
Time – The most obvious downside to SEO is that it takes time to see results. In fact, from my experience, most companies don’t see true results from SEO for at least a few months.
Competition – In almost every industry there are a handful of ‘buyer keywords’ that are going to send ideal prospects to your website. So while you want to rank on the first page of Google for these buyer keywords, so do
On Page SEO: A Checklist Of Things You Can Optimize Right Now
First, that keyword has buyer’s intent. The person who is searching for ‘medical transcription software’ is looking for a solution and can probably be convinced to pay for that solution.
Second, that keyword gets about 200 searches per month.
Lastly, Google is pretty darn sophisticated – if you can manage to rank #1 for your target keyword, as a side-effect you’re also going to rank for all sorts of similar variations and the result could mean thousands (not just
200) targeted visitors coming to your site every month.
Keyword Research Tools:
Get much more keyword data than what Google gives you directly. In many cases, Google’s keyword planner is my first and last stop.
SEO Basics: How To Optimize Your Website
Content Length – As far as length goes, long content generally ranks higher than short content.
Optimizing H1 Tags – In most cases, each page should only have one H1 tag. If your ultimate goal is to search engine optimize a blog post, then that H1 tag should be the title of your blog post.
Optimizing Your URL / Permalink – Recommend keeping permalinks short and including your target keyword. Most people let their CMS auto-generate the URL, and if you’ve got an SEO friendly blog title, you’ll most
likely be fine.